Private label cosmetics companies have made it easier for a lot of beauty enthusiasts to launch their own brands of makeup, skincare products, and cosmetics. This is because, while most beauticians know how to market a product and get a loyal following, very few of them have the skills and expertise to develop a product from scratch and test it to ensure it works as advertised. With private label makeup companies, you do not have to deal with the manufacturing or testing process.
However, not all private label cosmetics companies USA are created equal. As a person who is trying to break into the industry, you’ll be spoilt for choice when it comes to choosing a company to work with. It is always important to do your research and even ask for a consultation meeting with a few companies to ensure they meet your brand’s need. The following are some of the factors to consider when determining the best private label cosmetics company:
1. Levels of service
Most private label cosmetics offer different levels of service depending on your budget and needs. The most basic tier may involve formulations and even product packages that are predetermined by the private label cosmetics company. In this tier, the private label company just adds your brand’s name and logo on their stock formulations. On the other end of the spectrum, there are tiers where everything is customizable. The client can choose the exact formulation and ingredients, and even ask for only organic or cruelty-free ingredients. Your customization options depend on how much you are willing to spend.
2. Minimum order requirements
At the very beginning, most beauticians do not want to start their business by making too many orders before they test the market. In the beginning, you may also not have the finances to make a large order. When looking for private label cosmetics manufacturers, it is important to work with a company that is willing to manufacture small batches. There are even private label cosmetics no minimum companies in the USA that you can work with.
3. Product samples
While narrowing your search, you can ask the private label makeup and cosmetic companies for product samples. Most of these companies are usually willing to sell samples to potential clients. While asking questions and even talking with the experts in a company is important, there is no substitute for testing the products yourself. Ask for samples of the foundation, lipsticks, or even concealers and test them out on your own skin to get a feel of the products’ quality. Since the brand is yours and you will be marketing and selling it, it is important to take the time to test and select products that suit your needs and meet your specifications so that they can represent your name and brand well.
4. Quality of raw materials
The quality of the cosmetic products you get depends on the materials that were used to make them. Research the process that all these private label cosmetics companies use to source their products. Ask them whether their ingredients use raw materials that are sourced locally or overseas. Also, based on your requirements and niche, ask them if the raw materials are organic, cruelty-free, vegan, all-natural, or Fair Trade certified. You need to know what your potential customers want and ask the companies if their ingredients meet these standards.
5. Safety standards
It is very important to ask the company whether their products are produced locally and if they meet the government’s regulations and safety standards. Unfortunately, a lot of products are produced overseas as it is cheaper and this can help increase your profit margins. However, some of these countries do not have the same safety regulations as the USA, and ingredients that may be banned in USA may still be legal to use in those countries. Working with a company that imports low-quality ingredients or products can leave you vulnerable to lawsuits and customer complaints, and this can damage your brand’s reputation. Ask all the right questions and ensure the private label supplier you work with gets their ingredients and raw materials domestically.
6. Certification standards
For private label cosmetics USA, the FDA has very specific instructions on how the cosmetic products should be labelled. While the FDA does not check every product manufactured in the USA, they often inspect facilities to ensure they comply with manufacturing standards. There is also a voluntary registration program where companies can list information that is important to consumers, such as a list of ingredients. Although this program is voluntary, it can help boost your customers’ confidence in the cosmetics you are producing.
7. Specialty certifications
If you have very specifications or standards that your cosmetics products should meet, you should choose private label cosmetics manufacturers in USA that meets these standards. For example, if you want Fair Trade products or cruelty-free ingredients, ensure the company complies with the certification requirements. These specialty certifications can make your brand stand out and give you a competitive edge.
Why Audrey Morris Cosmetics is one of the best private label cosmetics companies
There are many private label cosmetics suppliers in the USA, but Audrey Morris Cosmetics stands out from the crowd. This company uses quality and innovative ingredients that are organic, cruelty-free, and paraben-free. Furthermore, all their products are made in the USA. This company has several levels of service based on your needs and budget. They can create cosmetics formulations based on your ingredient specifications. The company has a low minimum order of about $200 and you can even order sample products first. For contract manufacturing, you can send physical samples of your packaging so that they can fill them with the cosmetics. It is also quite easy to place orders via their website or by calling their number and speaking to a licensed cosmetologist.
Conclusion
When starting your own cosmetics brand, choosing the private labels cosmetics company is one of the most important business decisions you’ll make. Take all the time you need to conduct adequate research so that you can confidently choose the company that will become your business partner.
