How to Repackage Private Label Cosmetics
Repackaging Private label cosmetics involves taking cosmetics you bought from private label cosmetic manufacturers and packaging them under your brand. Many private label vendors offer packaging services as part of their offerings. However, you can forgo this service and repackage the cosmetic products yourself. Repackaging allows you to be innovative and create functional and visually appealing packages that act as marketing tools for your brand and help differentiate it from other products. Repackaging also allows you to create custom packaging solutions that convey your brand’s values, message, and quality. The following are the steps to take when repackaging.
1. Create the packaging design
Start by creating a packaging design that aligns with your brand identity, appeals to your target market, and communicates your brand message. When designing the package, consider colors, aesthetics, and graphic elements that define your brand.
2. Source materials
The packaging materials you get depend on the cosmetics you are selling. They can include jars, tubes, bottles, and boxes. They also include closures like sprayers, caps, and pumps. Ensure you source quality packaging materials that are compatible with your cosmetic products. For example, some ingredients react with glass or plastic. Choose packaging materials that help maintain the cosmetic’s safety, integrity, and stability. You should also ensure the packaging is functional and makes it easy to use or dispense the cosmetics.
3. Design artwork
Create the logo, artwork, and graphics for your packaging, or hire a graphic designer to do it for you. Ensure the artwork incorporates your brand’s colors and message. The artwork must also comply with labeling requirements and incorporate all labeling elements, which include the product name, weight, ingredient list, product claims, and usage instructions.
4. Coordinate with the private label cosmetics manufacturer
Talk to the private label cosmetic company and inform them about the packaging materials you have chosen for the products. Ensure they know the closures you’ve chosen, so they can be aware when manufacturing the product to ensure compatibility and functionality. For example, cosmetic products packaged in jars have a different consistency from products packaged in bottles with pumps.
5. Inspect cosmetics for quality
After receiving the products from private label cosmetic companies, inspect them to ensure they meet your quality and consistency specifications. This is especially the case when repackaging luxury private label cosmetics, which must maintain high quality and standards.
6. Repackage the cosmetics
Clean and organize your workspace before starting the repackaging process. Follow hygiene protocols to maintain product safety, quality, and integrity. Transfer the cosmetics into your preferred packages, such as filling jars and bottles. Complete the process by affixing labels to the packaging.
7. Perform quality control checks
After repackaging the products, perform a second round of quality checks to ensure consistency and accuracy. Check for any labeling issues and defects that may have occurred during the repackaging process.
8. Ensure compliance with regulations
Ensure the repackaged cosmetics comply with laws and regulations on labeling, safety, and ingredient listings. Familiarize yourself with the specific laws in the regions you intend to sell your cosmetics.
9. Batch and traceability
Implement a tracking system and record the batch numbers and production dates of all your repackaged private label cosmetics. This helps you trace the products in case of quality issues, product recalls, or customer complaints.
10. Implement an inventory and storage management system
Store your private label cosmetic products in a clean, cool, and dry area to maintain their quality and integrity. Implement an inventory management system to help you track expiration dates and stock levels.
Factors to consider when deciding to repackage private label cosmetics
Private label cosmetic companies may offer repackaging services, but you can do it yourself. The following are some of the factors to consider when deciding to repackage your own private label cosmetics:
1. Cost considerations
The first factor to consider is the cost of repackaging the cosmetics yourself compared to having the supplier package them for you. If you choose to repackage yourself, calculate the cost of packaging materials, designing artwork, buying labeling equipment, and any additional labor costs. Compare these costs with the private label cosmetic company’s packaging cost.
2. Supplier expertise
Evaluate the packaging capabilities of the private label vendor. Some companies specialize in manufacturing but may not offer comprehensive packaging and labeling services. In such a case, it may be better to repackage the products yourself. Repackaging cosmetic products also gives you more control over the process.
3. Compliance with regulations
Regardless of the packaging option you choose, you must comply with regulations on labeling requirements and ingredient disclosures. If you are unfamiliar with these laws, work with a private label company that complies with these regulations to avoid legal issues. However, if you still want to repackage the cosmetics, work with a legal expert to ensure you comply with all regulations.
4. Time and resources
Repackaging requires a lot of time, labor, and resources. You must have labeling and packaging equipment and the expertise to do it yourself. Your business should also be able to handle all packaging tasks, including filing containers, ensuring product quality, and assembling components.
5. Quality control
Packaging is essential in maintaining the integrity and quality of cosmetics. If you plan to repackage private label cosmetics, ensure you have control over the process. Keep the place clean and have strict quality control measures and quality checks to maintain the highest standards.
6. Customization options
If you want a high level of customization and unique packaging and branding, repackaging the cosmetics gives you more flexibility. This is because you have more control over the packaging materials, labeling design, and graphics, ensuring they align with your brand image. If you want luxury private label cosmetics, repackaging your products ensures you get a look that aligns with your brand, allowing you to differentiate your cosmetics from others.
7. Scalability and long-term plans
Consider your long-term plans and whether you wish to expand your business before deciding to repackage your cosmetics. If you anticipate large orders or rapid growth in the future, repackaging your cosmetics might be more challenging and time-consuming.
Benefits of repackaging private label cosmetics
Repackaging your private label cosmetics has several advantages, which include:
1. Customization and branding
Repackaging cosmetics offers the flexibility to customize packages and labels to align with your brand image and appeal to your target market. For example, if you deal with luxury private label cosmetics, choose packaging materials and designs that showcase your product as exclusive and luxurious.
2. Brand differentiation
Instead of choosing the packaging options and designs offered by private label cosmetic manufacturers, you can create unique designs that set your products apart. Repackaging your cosmetics differentiates them from other products, allowing you to create logos, labels, and artwork that attract customers looking for something unique and visually appealing.
3. Product protection
Repackaging your cosmetics into high-quality packages can help protect them and extend their shelf life. Choose packaging materials that resist environmental factors like light and moisture to preserve your cosmetics better. Quality packages can keep your products safe, fresh, and usable for longer, ensuring better product performance and customer satisfaction.
4. Shelf appeal
Visually appealing packages can attract the attention of potential customers, which can help improve sales. Repackaging your cosmetics gives you more control over the finished product, allowing you to use eye-catching designs and well-presented information. This ensures your products stand out on the shelves or online, increasing the chances of customers noticing and choosing them over your competitor’s products.
5. Brand promotion
Repackaging your cosmetics offers you an excellent opportunity to market your products. Packages are a powerful marketing tool and can help convey your brand’s messages and values while sharing the product’s benefits with consumers. Use appealing designs, clear product information, and an attractive logo to increase brand visibility and attract customers’ interest. Quality packages and compelling branding elements can help promote the product and improve brand recognition.
6. Customer satisfaction and experience
As a cosmetics retailer, you know your customers best. Some customers prefer tubes to bottles, while others like sprays to pump dispensers. Repackaging your private label cosmetics allows you to cater to the needs of your target market, ensuring customer satisfaction and improving their overall experience. You can also repackage your products to make them easier to use and store, offering convenience to your customers. Customers who are satisfied with the quality and functionality of your products are more likely to purchase them again and recommend them to others.
Conclusion
Repackaging private label cosmetics is suitable for companies that want to set themselves apart, as it helps retailers create a unique look that aligns with their brand identity and target market. It is also a great way to enhance customers’ user experience and satisfaction. However, it comes with additional costs, as you must buy labeling equipment and packaging materials and pay for labor. Repackaging your cosmetics also requires more time and effort. Assess your budget and business goals to help determine if repackaging cosmetics would work for you.
