Private Label Cosmetics, GRAPHICS
GENERAL
PRODUCT PHOTOGRAPHY AND WEB IMAGES:
Audrey Morris Cosmetics does
not supply high resolution images. Customers may copy images from our website
only.
ARTWORK
- IMPORTANT: (PLEASE READ ALL OF
THIS PAGE BEFORE SUBMITTING YOUR LOGO)
ALL
ARTWORK SUBMITTED TO US FOR PRINTING MUST BE:
SOLID BLACK AND
WHITE! / HIGH RESOLUTION of at least 600dpi, the simpler the better.
Most cosmetics or skin care logos are usually kept clean and simple. Many popular,
successful names use very simple, clear logo design. If your logo must be in
full color we will recommend using a label
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CHARGES If you require
us to modify your logo please call your representative for a price quotation
LOGO
DESIGN TIPS: If its your
first logo, designing it yourself or are new to this then this information may
help you.
Tip: Below each product there is an 'Info' link,
on the next page there is a 'printing info'link,
this will show you the printing space available for your logo on that particular
product
Tip:
View your logo at actual size as if it is actually on the product by printing
it small or by zooming out from your computer screen or stepping
back from your screen so the logo appears small, If the logo appears clear when it is small the chances are it will work in print. (also see
Samples 1 & 2 bottom of page)
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(Q)
I don't understand
DPI, How do I know if my logo is good quality?
A good way to easily tell
if your logo is good is to zoom in to enlarge a small section of your
logo until you can see one single letter at full screen, If you see jagged
edges and your logo looks soft - (sample 1 below) then it's bad!
....... But If you see a nice clear sharp edge - (sample 2 below) then it's
good!
Sample 1 = BAD
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Sample 2 = GOOD
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(Q) What
kind of fonts can I use for my logo ?
(A)
You may use most fonts or designs, but we suggest that you avoid any problematic
fonts that have thin lines, squiggles, fonts with serifs or very close together
fonts that would cause the letters to look stuck together when reduced in size.
If you chose a font with serifs or
thin legs it will usually become almost impossible to print once it has been
reduced, this is due to the thinness of the font that becomes so small that
it sometimes can be half the thickness of a human hair and will not be transferable
to even the highest end printing systems or accurately visible to the human
eye. Therefore we always recommend when choosing a font style to go with a font
that looks good when miniaturized, I have supplied a couple of examples below.
SAMPLE 1 shows font examples
that will cause problems when miniaturized. SAMPLE 2 shows good clear
fonts. If you stand back from your screen at least 6' and view the two samples
together you will see the difference. Which image can you see better from a
distance?
Sample 1 = BAD
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Sample 2 = GOOD
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